I am amazed at the possibilities and the power that websites have as business tools. Each business has specific sets of needs for their website and almost always require new tools or program synchronizations. What I’ve learned is that when you build a website properly you can truly help businesses grow and cut costs. That said, I’d like to share a few of my favorite ways sites have helped my customers grow over the last year.
1. Cutting your costs long term
I build custom WordPress templates so the design is unique to the company I create it for and the customer has control over adding content or editing copy and images. This can save a lot of money over time for a number of reasons. The first and most obvious, is that you won’t need a web developer to make changes to your site if you are computer savvy. Second, WordPress is an Open Source Platform and has thousands of plugins that are easy to integrate. This makes growing your website easy and affordable.
2. Allowing customers to pay you online
Ready for your customers to pay you online? Easily add forms that will integrate with your payment processing software, like PayPal. Or develop eCommerce sites with user-friendly software, like Shopify. There are so many platforms available and most of them integrate seamlessly with WordPress at a minimal monthly fee.
3. Building your presence online
Word-of-mouth is still my best form of advertising. However, customers that learned about me from a friend or client typically go right to my website to see if they are interested in working together. Also, you can build your online community by setting up proper search terms, tagging your images and posts with keywords, and developing your search engine optimization. This all works together to land your dream clients.
4. Building your email list
No matter what email campaign software you are using it can easily integrate with WordPress. You can use customized forms all throughout your site to grow your email lists. This is useful because you can have multiple sign-up forms for different areas of interest. Once the user signs up, they will automatically receive an email with the information they requested. You set the email up once and have it work for you every time a new user signs up. According to Campaign Monitor the ROI on email campaigns in 3800%—so I think it’s worth the investment!
5. Adding customer support/participation
When your site is working for you it is a powerful tool that can make a customer’s experience enjoyable—and therefore, convert sales. One of my customers hosts a yearly event that they sell tickets for. The year prior to the site redesign they sold 2 online tickets out of 205 total. The year we launched the new site they sold 120 online tickets out of 238! Not only can it help convert sales, but you can use your site to hold free resources that you share with your customers regularly. Make a place for them to login and get information that you’ve created just for them!