Bringing creative ideas to life through collaboration
My name is Cynthia Oswald and my goal is to provide insightful and purpose-driven communication design solutions that inspire and create positive change for businesses that are passionate about their mission. In other words—I create branding for businesses and help streamline their communication tools. I specialize in collaborating with business owners and marketers to bring their ideal brand to life. This can be a logo, or secondary brand elements that accompany a logo, and also how these elements are utilized across all communication platforms—such as printed materials or packaging, website, social media, and email marketing. We do this through discussion, research, and review—enabling you to be part of the decision making process throughout the entire life of the project. My process allows your unique vision to come through in the final result.
I’m interested in collaborating with businesses and organizations that are truly passionate about their mission and are hard-working individuals. They aren’t wasteful. They appreciate quality and they are not easily influenced by trends but more likely to take a classic and creative approach to their work. They are forward thinking and enjoy finding the best solution—not necessarily the easiest. They don’t need design to do good work but they appreciate how design can help portray who they are at a quick glance and add value to their brand through quality. My customers are honest communicators and steadfast collaborators. They have an opinion, they have a vision and they have a voice.
I devote my creative time equally among web & graphic design, illustration, hand-lettering and watercolor painting. After working for the company I interned with out of college, Keenan Nagle Advertising, I took a position at Brilliant Studio in Exton, PA, working under Bob Tursack. In order to combine my love of community and food with my passion for illustration I then took a part-time position working as the Visual Coordinator for Kimberton Whole Foods. I’m now working full time from my studio.