You’ve invested time and money into a professional logo that emulates the style of your business. If you haven’t hired a designer or social media expert to set up your social media branding I would suggest reading on. It is painful to see businesses invest in their beautiful logo and branding only to use it improperly across social media. That said, here are some tips to help you share your brand socially.
1. Profile Picture
If your business name contains your personal name I think it is 100% okay to use your portrait. This should go without saying, but I’ve seen it within the last month—don’t use a photo of yourself with a buddy cropped off the side. Use a professional portrait that you’ve had taken within the last couple of years. If your company name is a fictitious name you’ll want to use your logo, or a portion of the logo designed specifically for the circular/square space allocated for profile photos. Make sure there is space surrounding your logo to help the viewer identify the logo and give it breathing room. When the logo is cropped—and that isn’t the actual design of your logo—it looks very unprofessional. Next, you’ll want to make sure it is on a background that matches your brand standards. Don’t choose a color that has nothing to do with your brand. Use white or black appropriately, as outlined in your style guide or solicit the help of a designer.
2. Cover Photo
Each platform has different proportions for your cover photo. It is best to take note of this and create a file that is sized appropriately, this way you are designing something for that specific space. The cover photo is not one size fits all. In addition to the proportions you’ll want to take note of any overlapping text or photos. For instance, Twitter has your profile image overlapping the bottom left corner. I would make certain you are keeping any important information away from that space. Your cover photo is an opportunity for you to tell your potential customers a little more about what you do. If it doesn’t reflect your mission or values it may be attracting or repelling the wrong people. Spend some time to think through your secondary brand elements and make sure to reflect those in your cover photo.
3. Sizing for Quality
Recently I was searching for the optimal size for a profile picture on a social media platform. There are variations for each size—depending on mobile or desktop and whether or not you are viewing on a retina display. The thing is there are many moving parts—all of the creative geniuses behind technology need time to sync the different platforms, devices, programs, etc. It seems to me at this point, most of the social media platforms do not have a media query for retina displays—therefore images come across somewhat pixelated or blurry on a retina-display device. The best way to be proactive about your image sizes is to double the pixel dimension and make sure the proportions remain the same. This way when technology catches up you’ll have larger images ready to go—or if the platform doesn’t automatically optimize your image to a smaller size, the image will come across beautifully right from the start. Below is a cheat sheet to help you with Facebook, Twitter, LinkedIn, Instagram, GooglePlus and Pinterest. Happy posting!