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Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

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  • Illustration + Art
    • Botanical Illustration
    • Surface Design
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    • Branding & Logo Design
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    • SEO Strategy Intensive
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Branding that comes together with ease


Over the past three weeks I’ve been sharing the journey of how my wedding invitations came to be. Today I’m sharing the finished pieces, as well as the entire wedding suite and photos of the big day! I was so excited when our wedding invitations arrived! I made Steven open them so I could video the reveal. Perhaps it was a little over the top, but these little things really excite me! As the video reveals I’m not sure Steven was as excited.

Once the invitations were designed we had all the necessary elements to begin creating the entire event package. The illustrations were already complete and I had purchased a couple of fonts that I knew would work well with my hand lettering. My intern, Hannah, was able to work through designing the program, table numbers, and place cards. She repurposed everything I created in new ways to bring together the entire package.

When you have the fundamental elements needed to make up your visual branding package it’s rewarding to watch your brand package come together with ease.

Pictured below are a few of the items we created using my original illustrations, hand lettering, and fonts. There’s no question that these all belong together. Likewise, you want your customers to easily recognize your brand—whether digital or in print. Designing our wedding invitations was a fun way to represent our unity and who we are as a couple. Designing your branding package should faithfully represent your business—defining the business personality and emulating your unique mission. Sometimes it’s abstract and subliminal but it’s still there—pictures are worth a thousand words (or more). Let’s make sure your images are sending the right message! Contact me here to get started.

Cynthia Oswald design

Wedding photographs by Becky Albright Photography

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Designer Cynthia Oswald

About Cynthia

In addition to creating surface design and fine art, I own and manage a boutique branding agency where I help passionate business owners bring to life their creative ideas through brand, print, and web design. My studio is based just outside of Phoenixville, Pennsylvania. When I’m not working you can find me chasing my little ones or dogs around our small home, enjoying a fire with my husband, reading, or riding my bike on the river trail near our home.

Recent Posts

  • Drawing Meaning: The Art and Emotional Power of Letterforms
  • The Wild Garden: Botanical Portraits Rooted in Memory, Place, and Meaning
  • The Quiet Beauty of Clay-Coated Wallpaper
  • Heirloom Revived: The Story Inside an Object
  • The Art of Holding Your Vision (and Returning to It)
  • The Rhythm of Slow Art: Why I Paint Botanicals All Year Round
  • The Gift of Unfinished Work: Embracing the In-Between in Creative Projects
  • From Keywords to Connection: The Evolution of SEO for Storytellers
  • SEO Glossary Made Simple: Key Terms Explained
  • Travel Notes from Italy: Lucca, Spello, and the Everyday Beauty That Inspires My Art

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Phoenixville, PA

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