So you had your logo designed and you are ready to share your new brand with the world … and then you send your business cards off to the printer, fantasizing about what it feels like to hand out these new, professional, branded cards… You finally receive the box in the mail only to feel […]
Keyword Philosophy
Best practices The best plan of action to build an SEO-friendly website is to create content that is already rich in keywords that your target audience is searching for, while also remaining authentic to your brand. This means that you are writing content that is true and valuable first and foremost. After you’ve generated content […]
Custom and Sustainable Packaging
Have you seen the viral April Fool’s Amazon prank? While hilarious, it’s also quite alarming. I’ll be honest, one of my first reactions was “wow … that’s a lot of wasted cardboard.” So it got me thinking—what are the environmental implications of our packaging and shipping? With a little research, you can see that every […]
Understanding Your Site Services
One of the things I love about the web is how it changes and grows over time. It’s also one of the things that make it complex and hard to understand. While it can be confusing, and there are a lot of moving parts, there are also some constants. As a business owner and web […]
Emerging Media: Data Visualization, Leona’s First Year
Project Summary The goal of this project was to create a data visualization featuring my daughter’s first year of life. While the baby books available are super sweet, I also find them limiting and basic. The content included is very similar from book to book. Honestly, unless you have a lot of time on your […]
Emerging Media: Interactive Spaces, Essential Oil Product Display
Project Summary The goal of this project was to create an interactive space featuring some of the benefits and ideas for how to use five different essential oils—lavender, grapefruit, rosemary, peppermint, and eucalyptus. There is little room on the packaging itself, and the font sizes are very small, so this was an effort to create […]
8 Important Questions to Ask Before Hiring a Web Designer/Developer
I have always been intrinsically drawn to the beauty and freedom in artistic expression. Over time, that artistic expression has evolved to embrace the evolution and influence of technology, and it has taken my career down paths I never thought possible. When I was dreaming up my place in the world, I never imagined that […]
Putting Passion to Work
For the last few months, I’ve been diving deep into my own creative mission. Taking the time away from client work to focus energy on my own creative passion has been essential to the success of my creative career. Personal self-expression is at the core of every creative person—so if I’m not creating outside of […]
“You Belong Among The Wildflowers” Wall Art
With the birth of my daughter last July I thought a lot about ways I could encourage her to be herself. Inspiring quotes of positivity filled my mind and some lettering projects were born out of it. This piece in particular was inspired by her, and of course, Tom Petty’s song, “You Belong Among The […]
Five questions to ask your graphic designer before hiring them
When I was in my early twenties I started embracing my femininity. I started to get my hair professionally cut and styled. I relied heavily on the expertise of the salon owner, she was hip and fun. I gave her full rein on creativity. It started off well, then as time went on I noticed […]
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