Best practices The best plan of action to build an SEO-friendly website is to create content that is already rich in keywords that your target audience is searching for, while also remaining authentic to your brand. This means that you are writing content that is true and valuable first and foremost. After you’ve generated content that reflects your brand, ...
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Have you seen the viral April Fool’s Amazon prank? While hilarious, it’s also quite alarming. I’ll be honest, one of my first reactions was “wow … that’s a lot of wasted cardboard.” So it got me thinking—what are the environmental implications of our packaging and shipping? With a little research, you can see that every choice—from 2-day shipping to the ...
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One of the things I love about the web is how it changes and grows over time. It’s also one of the things that make it complex and hard to understand. While it can be confusing, and there are a lot of moving parts, there are also some constants. As a business owner and web designer, I value empowering my ...
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Project Summary The goal of this project was to create a data visualization featuring my daughter's first year of life. While the baby books available are super sweet, I also find them limiting and basic. The content included is very similar from book to book. Honestly, unless you have a lot of time on your hands you are going to ...
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Project Summary The goal of this project was to create an interactive space featuring some of the benefits and ideas for how to use five different essential oils—lavender, grapefruit, rosemary, peppermint, and eucalyptus. There is little room on the packaging itself, and the font sizes are very small, so this was an effort to create a useful resource for consumers ...
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I have always been intrinsically drawn to the beauty and freedom in artistic expression. Over time, that artistic expression has evolved to embrace the evolution and influence of technology, and it has taken my career down paths I never thought possible. When I was dreaming up my place in the world, I never imagined that my art would consist of ...
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For the last few months, I've been diving deep into my own creative mission. Taking the time away from client work to focus energy on my own creative passion has been essential to the success of my creative career. Personal self-expression is at the core of every creative person—so if I'm not creating outside of work—for the sake of the ...
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When I was in my early twenties I started embracing my femininity. I started to get my hair professionally cut and styled. I relied heavily on the expertise of the salon owner, she was hip and fun. I gave her full rein on creativity. It started off well, then as time went on I noticed that not only was the ...
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Alt Summit has come up in a number of conversations over the last few years. This year, two of my awesome clients were planning to speak at the event—Emily Marko, a Visual Problem Solver and Goal-Setting Guru and Aimee LaLiberte, a Profit First Professional and Virtual CFO. The fact that these two ladies were making an appearance piqued my interest ...
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