Alt Summit has come up in a number of conversations over the last few years. This year, two of my awesome clients were planning to speak at the event—Emily Marko, a Visual Problem Solver and Goal-Setting Guru and Aimee LaLiberte, a Profit First Professional and Virtual CFO. The fact that these two ladies were making an appearance piqued my interest ...
Read the full post here

Congratulations! You’ve made it through the messy middle and launched your website. There is probably so much more you’d like to do. Can I tell you a secret? That is a good thing. Your website is a living, breathing business asset and it can and should grow and change over time—just as your business does. Features like email marketing, payment ...
Read the full post here

It was the summer of 2013 … I was approaching 30 years old and I started getting restless. My career was taking off. I was the Director of Web Design and e-Business Development at a high-end printing company. We worked with museums, galleries, and many well-known artists to develop their websites and printed promotional materials. We were in the process ...
Read the full post here

Are you the type of person that updates your computer or phone as soon as a new update becomes available? Or do you prefer to wait until that new update stands the test of time in order to make the leap? I am normally the latter but when it comes to WordPress I make sure my site is up-to-date to ...
Read the full post here

When I started telling friends and family that I was pregnant I would often hear “I can’t wait to see what you’ll do with the nursery!” We bought our house a little over a year ago. We knocked out the smallest of the four bedrooms within the first few months to put in a larger bathroom. The three remaining ...
Read the full post here

So you'd like to update your web design or create one from scratch? The task ahead of you is time consuming. The middle is messy. And the end result, if not properly planned, can leave you feeling underwhelmed. I'd like to share some tips with you I've learned over time that can help setup your website for success right from ...
Read the full post here

In April my sister and I perfected a recipe for an organic rainbow cake. It's the type of project that I believe the weekends are made for. Also, I really wanted a beautiful cake as a canvas for my newly developed stencil collection. I created the stencil collection because I absolutely love designing logotypes and custom lettering. The organic rainbow ...
Read the full post here

One of the biggest concerns for established brands is maintaining the recognition that your brand has successfully achieved. If you've been using your logo and a style guide for quite some time it is a valid concern to ensure that your current customers are going to recognize your rebrand. The first question you'll want to ask is: What is currently ...
Read the full post here

About 5 years ago I came across the book What You're Really Meant To Do: A Roadmap For Reaching Your Unique Potential by Robert Steven Kaplan. In one exercise he mentions the idea of identifying what makes your heart sing by looking back to an early memory of doing something that made you really happy. It could be anything from ...
Read the full post here