Have you ever stepped into a swarm of bees? In April of 2017 I visited with Swarmbustin Honey to discuss their brand. The company has been established since 1983—which happens to be my birth year! When you've been doing business that long it's important to realize that their current logo and branding is recognizable to their customers. That being said, ...
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Over the past three weeks I've been sharing the journey of how my wedding invitations came to be. Today I'm sharing the finished pieces, as well as the entire wedding suite and photos of the big day! I was so excited when our wedding invitations arrived! I made Steven open them so I could video the reveal. Perhaps it was ...
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Steven and I got engaged May 31 and chose September 9th as our wedding date. Yes, that was a little ambitious. In just over three months I would need to sell my house, move, and plan the wedding! I knew that every moment would count so I was intentional about creating elements for the wedding invitation that could be reused ...
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In 2017 I've worked on 5 large-scale branding projects for events. Of course the most strenuous of the 5 was my own wedding invitation package. Each of the events were completely unique in both formality and intention. Some were fundraisers and others were to bring loved ones together. All of them had purpose, meaning, and were imbued with a specific ...
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I like to try and be aware of trends, especially in the world of technology. It takes me a bit of time before I jump on the bandwagon. This is a double edged sword ... in one way I lose out because the first people to be active are also the people who could benefit the most (i.e. the big ...
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Recently a customer of mine expressed concern regarding the compliments they received on their brochures. "We don't want our customers to think we spent a lot of money on our marketing materials." I understand their concern to some extent. You do not need good marketing materials to do great business. In fact, your materials should compliment what you do and ...
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Have I mentioned that I'm not a big fan of manipulation in advertising? Preying on the insecurities of your target market is a strategy I find appalling. On the other hand, I appreciate comical ads that are tasteful, or ads that are attractive and informative. Advertising can be used as a way to deliver your brand story and let your ...
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You've invested time and money into a professional logo that emulates the style of your business. If you haven't hired a designer or social media expert to set up your social media branding I would suggest reading on. It is painful to see businesses invest in their beautiful logo and branding only to use it improperly across social media. That ...
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I was chatting with an award-winning baker recently who shared that she walks to a local farm to pick up her eggs. They are often so fresh they are still warm when she mixes them into her pastry batter. The image of the warm eggs beaten into a batter of organic, carefully selected ingredients, stuck with me. Mostly because I ...
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