Take your brand to the next level
Showcase your business with professionalism and sophistication
Create an instant emotional connection,
leave a lasting impression
Your branding is what shows your audience who you are, what you stand for, and why you’re the perfect fit for them. It’s more than just a well-designed, beautiful logo. It’s the underlying strategy, the colors, the fonts, the style, and the cohesion between design and messaging. We work with established businesses that are looking to create this type of impression and connection with their audience through consistent branding.
Creating brand appearance and strategy is a collaborative effort. Through discussion, research, and honing in on the message you are communicating with your target audience we’ll work together to create brand materials that reflect the mission and values of your business.
Are you ready to have the professional branding that your business deserves?
Imagine how powerful it could be to have a beautifully-designed brand that attracts your ideal customers, conveys the right message, and really sets you apart.
“Cynthia is an incredible artist, branding specialist, and all-around great person to work with. She was able to make my visions come to life with very little direction or input on my end. She always checked in to make sure the project was moving in the direction that I wanted and offered immense support along the way. The value for her time, effort, and talent is priceless.”
— Christy C.
Our Branding Packages:
Brand Identity Package
Starting at $1,750
Emblem & Logotype
Brand style guide
Branding Suite Package
Starting at $3,000
Brand identity package
+ 3 additional assets:
Swag & More
If you work with us to bring your brand goals to life, your new logo will be a one-of-a-kind professionally designed emblem/icon. You’ll also get a comprehensive style guide with all the tools and guidance you need to confidently showcase your brand and market your business with pride.
Curious about what to expect in our standard Logo Design and Branding Process?
We cover the following phases during our 8-week Branding Suite process:
Stage I: Project Kick-off and Goals
We meet to discuss your business, define your goals, review your creative preferences, and establish the framework for the full project process based on your unique needs.
Stage II: Research and Mood Boards
We research your industry and your competitors and develop style recommendations based on the goals and direction discussed in Stage 1. Then we create an inspiration board to help visualize options for your logo/brand style.
Stage III: Logo Design
Based on the provided feedback (and your business information, goals, and strategy), we create 4 – 6 logo design options for initial review. After collaboration and review with you, a final logo is selected and we provide multiple variations to use in your branding (full color, single color, black/white, an emblem, as well as various file types).
Stage IV: Additional Branding Elements
After the logo is finalized, we create secondary branding elements or marketing materials for your use. Exact deliverables are based on your unique needs (and are established during the project kick-off) but can include items such as stationery, slide decks, social media templates, email graphics, etc.
Stage V: Brand Guidelines and Training
Having new brand assets is an important step, but it’s not the final step of our process. We believe in empowering our clients by providing critical brand guidelines to show proper usage of your new material, as well as sharing supportive materials on how to use your new files.
“I hired Cynthia to do a total Brand Identity for my business. She was a terrific partner and creative director and managed the project like a pro. She is organized and is great with timely edits and feedback. She aims to ensure that your finished designs are nothing less than top-notch. I recommend her wholeheartedly! You will not be disappointed.”
– Aimee L.
How do I know if I need new branding or a new logo?
A new brand or logo is right for you if you’re ready to elevate your marketing materials and create visual cohesion within your business. Is your current brand or logo creating a connection with the audience you want to attract? Are you confident sharing your marketing materials? Does your brand help you stand out and represent your values to your audience? If you answered “no” to any of these, a new logo might be the right solution for you!
How long does a branding and logo design project take?
Branding packages take approximately 8 weeks from start to finish (depending on the full scope of your project). We have a streamlined and collaborative process, where you can provide critical input along the way and we can work as efficiently as possible. We’ve crafted this proven process over several years and countless projects, so you’ll be supported and informed each step of the way, and we’re confident you’ll have a brand you’re proud of at the end! In order to reserve a spot on our calendar, it is best to plan a couple of months in advance.
What file types will I get at the end of my project?
You’ll receive an EPS, PDF, PNG, SVG, and JPG file for your logo and any logo variations we create as part of your brand identity. And if you choose the Brand Suite Package, you’ll receive multiple file types for each of the additional assets you select. Essentially you’ll have every file type you need to ensure your logo can translate seamlessly from a digital device to a billboard and everything in between. To learn more about different file types, check out this article on my blog: Demystifying Logo Files Types.
What if I’m not sure what I want my new brand (or logo) to look like?
That’s okay! Whether you have a specific creative vision or not, our collaborative process is in place to help us extract the information needed to set your brand apart. Through discussion, research, and vision board creation, we’ll learn about your personal preferences as well as your business and mission—and we’ll take all of it into account when we are creating your logo and secondary brand elements to make sure you have a brand you’re proud of.
A little about me
I’m a creative problem solver by nature. I enjoy bridging research, analytical thinking, and organized processes with beauty, inspiration, and balance. When it comes to your branding, I aim to visually mirror the work you’re putting into the world, creating an emblem or mark that is truly unique to you. I’ve been working professionally as a graphic designer since 2005, and started my business in 2013 so I could work directly with clients to bring their branding goals to life. In 2020 I completed my MFA in Communication Design. Through this experience and education, I’ve cultivated my passion and crafted a proven method to develop exceptional branding. My goal is to work alongside you and your team so we can collaborate and create the professional, unique, and sophisticated brand you deserve.
Our Boutique Agency
Cynthia Oswald Design & Creative Services is a brand and marketing studio located in Phoenixville, Pennsylvania. We work with passionate, ethical brands to create positive change. Our goal is to bring creative ideas to life through collaborative brainstorming and visual communication. We create branding for businesses and help streamline communication tools. This can be a logo, or secondary brand elements that accompany a logo, and also how these elements are utilized across all communication platforms—such as printed materials or packaging, website, social media, and email marketing. We do this through discussion, research, and review—enabling the client to be part of the decision-making process throughout the entire life of the project. Our process allows our client’s mission to come through in the final result.