In April my sister and I perfected a recipe for an organic rainbow cake. It’s the type of project that I believe the weekends are made for. Also, I really wanted a beautiful cake as a canvas for my newly developed stencil collection. I created the stencil collection because I absolutely love designing logotypes and custom lettering. The organic rainbow cake was an effort to develop a recipe that’s ethical and creative. I solicited my sister’s help because she’s a far better baker than me and I believe in the power of collaboration. I also really respect and enjoy seeing the good in others. All of these elements are important aspects of my own brand.
This cake was essentially a way to pull together a promotional piece that I’m working on behind the scenes. I’m experimenting with all-natural and organic food dyes because of the health and environmental implications. In the future this project will come together in a book format. I’ll also be sharing the recipe online and using the lettering for some printed promotional pieces. What does all of this have to do with you?
Your brand has a story far greater than the eye can see. It’s made up of your history and elements that are meaningful to you and these aspects of your brand are worth sharing. Why not be authentic and serve your customers at the same time? It’s easy to do when you can start to outline what matters most to you, your business, and your customers—then you can build your brand materials around those principles.
