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Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

Surface Design + Art Licensing

Charting Your Creative Path: Exploring Long-Term Career Goals with Bonnie Christine

Charting Your Creative Path:

Exploring Long-Term Career Goals with Bonnie Christine

Last week I had such a full schedule and then an opportunity popped into my inbox to chat with a long-time business mentor, Bonnie Christine. I had lots of reasons as to why it might not work this week. And then I also had the years of Bonnie’s wisdom in my brain—encouraging me to be bold, take “10 seconds of courage”, get comfortable being uncomfortable—and I knew it needed to be a “heck yes”. So I thought about some things I’d love to chat with Bonnie about and we jumped on a 20+ minute Zoom to share thoughts about creating a long vision for your career, getting really clear on your goals, how to consistently chip away at them overtime, and celebrating the small wins throughout the process. I hope you enjoy listening in on the conversation!

Below are a few things Bonnie shared during the call that really stood out to me:

“What if you try as hard as you can and you succeed? Are you even willing to wrap your mind around the possibility that you will succeed?”

“It’s in the consistency that things progress and goals are met.”

“Create a habit of approaching the progress.”

“Successful people only get there through consistent action.”

Secrets to Success in Surface Pattern Design

Join Bonnie’s Free Workshop now through February 28, 2023

Behind the Scenes of the Vast Views Collection

Grounding myself in motherhood

Behind the Scenes of the Vast Views Collection

It’s 8:30 am on a Friday morning and I’ve already cooked breakfast, sang and danced, played restaurant, painted, and made a huge mess of my living area alongside my two girls (and two large dogs). We are busy over here—and by “we” I mean me—I’m busy wearing many hats. It’s just as I had hoped for, more than I ever could have dreamed, and also can be a real struggle to keep up with. Sometimes I feel like I’m 8 years old treading water and a little too far from the edge of the pool. I was never a strong swimmer. Other times, I’m in complete awe of how I can find rest by looking into their eyes, I can ground myself by caring for them, and I can find presence by being present. 

My girls are 1 and 4. They have reminded me of the little pleasures in life that fill my cup. Finding a grasshopper, discovering a new plant, soaking in a beautiful view, dancing when no one is watching, singing in the shower, goodness, even digging for worms can be exciting. I’m calling these simple pleasures into my life right now and drinking them in like my first cup of morning coffee because they ground me in these early years of motherhood. Motherhood in combination with running a business, nurturing a marriage, and fulfilling my own creative desires feels near impossible some days (notice I said nothing about a social life!). I paint the feelings I want to experience, I ground myself in the practice, and I sincerely want to create that sense of grounding and the ability to mindfully connect with the present moment for those that collect my work. 

This year I’m bringing back the mini watercolor landscapes for the 25 Days of Minis project with presence in mind. When I was a child, I would walk to the highest elevation on my parent’s property and climb a large tree that had a limb hanging over the fence row, overlooking the valley. I would walk out to the edge of the tree limb and sit there absorbing the landscape. It stirred up a well of emotions in my heart—excitement, hope, possibility. I think about how truly present I was in those moments. Free of cell phones, work, expectations, you name it. I was free to daydream and that is exactly what I did there while I looked out over the vast view. It was in those moments that the abundance found in nature seemed completely accessible to me. 

The best compliment is when I witness a child absorb my artwork. I’ve seen my one-year-old giggle when noticing a ladybug in a pattern I designed, my 4-year-old is constantly trying to procure paintings for her bedroom gallery, and when children that aren’t part of my family appreciate my work, my heart literally sings a little tune. It’s a song about daydreaming into the present moment, finding joy in the smallest pleasures, and soaking in the moments that we are in, right now. My hope is that this work can serve as a visual reminder to focus on flourishing, see the beauty and magic in the present moment and that the wild abundance that exists in nature is also accessible to us.

mini watercolor landscapes
Mini Watercolor Landscapes from the 2021 Collection

“Life’s Simple Pleasures” Artist Talk

“Life’s Simple Pleasures” Artist Talk

“My hope is that this work can serve as a visual reminder to focus on flourishing, see the beauty and magic in the present moment, and that the wild abundance that exists in nature is also accessible to us.”

“Life’s Simple Pleasures” Artist Talk

The Jeweled Warrior Exhibit

September 30th, 2022

Thank you for joining me tonight. Thank you, Kristin, for inviting me to share my work and for choosing me to collaborate with you on your brand and website. You are a dream client and I feel so fortunate to have met you! 

When Kristin reached out I was just wrapping up my MFA, Leona, my oldest daughter was 1 1/2 (now over 4), and we were heading into the pandemic. When we were talking about her brand, she told me a story about traveling with her parents to St. John’s as a child and how they visited a local jewelry shop where her dad would purchase handmade jewelry pieces for her mom. Those early memories of watching her parents, traveling, and appreciating nature influenced the space we stand in today. I love that story because it parallels memories of my own parents. It also parallels the why behind my work here tonight—I believe wholeheartedly in getting really clear on the memories that bring you joy and leaning into things you feel passionate about. Over the last couple of years, Kristin and I have worked together to bring her ideas to life through The Jeweled Warrior brand. I’m so happy to be here, in this beautiful space, bringing our creative visions together. 

Okay, so this art… I remember the moment I knew I was going to be an artist. I was doing a report on African antelopes in second grade. I drew an Impala to include with the report and I still remember it emerging from the paper as I drew it. I was amazed at how I brought it to life out of seemingly nowhere—I was 7 or 8. There are many other moments that weave together my story that aren’t directly related to drawing. My guess is that you too, can recall the memories that stand out in your mind as significant to who you’re meant to be, or how you’re meant to spend your time.  

There have been ebbs and flows to my creative practice. It has always been a dedication of our most precious resource—time. And through these ebbs and flows, it’s been a journey to really hone in on my creative voice. Fielding negative comments (both internally and externally) has been a large part of learning to persist in my practice. I have listened to the doubt creep in to the back of my brain (even today) and quit on myself more than a few times, losing momentum, but I would be drawn back to the practice like a magnet. It literally takes energy for me to resist it. And over these last few years, I’ve been intentional about not giving up, setting aside time to explore my creative ideas, and allowing myself the freedom to infuse that into both my personal life and my business. That’s why this collection holds a special place for me.  

What I think is different about this group of paintings, for me, is that it marks a turning point in my creative practice—a dedication unlike any other time in my life. It’s a visual representation of what it looks like for me to have a creative rhythm, embracing who I am, and choosing to appreciate life’s simple pleasures despite what might be happening around me.  

About ten years ago now, I kept having this reoccurring dream that I was in my house—it had two sides—the side that I lived in, which looked pretty good. It had everything I needed and was reminiscent of where I was at the time. In the dream, a friend or family member would arrive to the front door and I would take them on a tour of the house. Before I would take them into the side I lived in … I would always say something along the lines of “Would you like to see this other side? I never use it but it’s pretty cool. I should really rent it out or use it.” And then we would walk through a room full of beautifully appointed children’s toys, a kitchen with every amenity, and a beautiful master bedroom that was perfectly decorated and pristine, with a dream bathroom. Each time it was slightly different but it always had the same feel. I was hoarding an abundance of beauty and literally doing nothing with it. I was clueless as to why this dream kept haunting me. And I’m sure just listening to me talk about it, you already have a sense of its meaning.

It was through the shedding of relationships, changing of habits, and learning to trust my intuition that I rediscovered my passion and felt the most balanced and fulfilled I’ve ever felt—my life started to represent something that I was excited by. And … the dream that was haunting me finally stopped. 

The joy I find in the process of painting is worth the practice alone. That feeling of something emerging from the page still surprises me today. There is something deeply soothing to my soul about weaving together a piece of art, one brushstroke at a time. I imagine my grandmother knitting and I know it’s the same feeling. Over time, I’ve blended my love of fine art and design by incorporating patterns into my work. This blend is also about embracing what comes natural to me, and excites me. Art and life often parallel one another. Do you see the magic in patterns? Seemingly unrelated happenstance or moments in time divinely unfolding? Patterns have always fascinated me. Almost like little winks from God that I’m heading in the right (or wrong) direction. Just ask me the story about how I met Steven.

Focusing on nature has allowed me to really lean into this idea of appreciating the beauty around me at any given moment. It’s helped me bring more beauty into my world in times when it didn’t feel natural to focus on flourishing. A walk through the forest, the coming of spring, the variety of plants found in our backyards, natural compositions that form out of seemingly nowhere. Like us, nature goes through seasonal shifts—each one having a different purpose. But ultimately thriving despite the ebbs and flows. In this season of life that I’m currently in, my creative practice truly has to do with slowing down to see the beauty or magic at any moment. I’m absorbing and reflecting on all of the goodness that comes with taking in life’s simple pleasures, in an effort to bring more of that into my world, and I hope you see that reflected in my work. My hope is that this work can serve as a visual reminder to focus on flourishing, see the beauty and magic in the present moment, and that the wild abundance that exists in nature is also accessible to us.

Thank you Mom and Dad for instilling a love of nature, the arts, and enjoying the small stuff. Thank you Steven for always supporting me in my creative endeavors—he built 90% of these frames and the propagation displays for this show. Thank you Isa, Leona, and Viola for breathing new life and perspective into my artistic practice. They have reminded me that possibility, hope, adventure, and discovery are everywhere if you look close enough. Thank you, Emily Mullet and Tina Crespo for coming alongside me this year (and hopefully beyond) to chat art and share in our creative experiences. Thank you all for coming and supporting this work. It’s such an honor to have you here! 

View available work

How to Use Passion Projects to Find Your Style

Using Passion Projects to Find Your Style

I’m coming up on a decade of running my small art and design business. I can still remember what it felt like to finally make the decision to start living my life—I was single, had a mortgage, and big dreams. I was restless and felt my heart pulling me in a different direction. Something had to change in order for me to get closer to where I was really meant to be. 

I still remember the stack of books I read about intuition, self-discovery, and intention. On a personal level I knew I wanted to get married and have kids, so one of the books was called “Getting to ‘I Do’”—laugh all you want but it’s how I met my husband (a story for a different day)! And on a professional level, I had big dreams but no clue how to actually connect the dots. Especially because I was interested in a lot of different directions and not sure which way to go. 

I hear a lot of stories about stumbling across the perfect career path, or finding the perfect offering and niching down. That is not my story. My story has a lot of twists and turns. It’s about following my intuition and not the popular opinion. It’s about carving my own path and really following hard after what lights me up. When things feel misaligned, it means assessing how close I am to where I belong and course correcting. And now, nearly a decade later, I am blown away by the work I get to do almost daily. I’m finally able to embrace my true passions—professional design and fine art—and integrate them both into my career.  I’m still carving a path for myself and things are always changing and evolving, but I feel more aligned than I ever have. 

Maybe you can relate to where I am now. Or maybe you’re really resonating with how I felt early in my professional and personal life. Either way, I grew a lot through my journey of exploring my passions and infusing them into my work, so I want to share a few pivotal lessons I learned along the way. 

3 Lessons I Learned From Putting Passion to Work

1. Embrace every part of yourself

Do not fall prey to the popular opinion of niching down. If that feels aligned, great. Go for it. But if it’s making you feel constrained, it’s okay to buck the system and do something different. It wasn’t until I finally let go of that restraint that I fully discovered my ultimate love is combining the two things I love. So embrace every part of yourself, your talent, and your passions—and don’t feel like you have to “niche down” and ignore something that lights you up! 

2. Let your style be influenced by what you’re passionate about 

By understanding your motives, strengths, and what you’re passionate about, you naturally attach a driving force behind what you create. That driving force becomes an undercurrent to what you are creating. When you create work that relates to your interests, it shows—people connect with it, and suddenly your style begins to emerge. So don’t forget to embrace your passions and let it guide your creative exploration. 

3. Embrace failure

Failure can feel so deflating as a creative, especially when you put your heart and soul into the work. It feels deeply personal. Knowing that you are going to come up against it often and embracing it as part of the process will enable you to keep moving forward when it smacks you in the face. I still struggle with this one. Each time I’m rejected my thoughts sound something like this “What’s the point? Just give up. No one cares. Etc.” But try your best to see the opportunity that lies ahead and don’t get stuck in the cycle of self-doubt. After all, most of the success stories you hear are about someone who persevered through rejection and discovered a beautiful opportunity in spite of many “failures”. 

These 3 things—embracing each part of myself, allowing my interests to guide my work, and embracing failure—have led me to where I am today. To a design style that feels uniquely me and to a career that’s more fulfilling than I ever could have imagined. 

So, if you’re on a similar journey, I want to challenge you with 3 steps to take to start nurturing your passion. 

3 Challenges to Embrace Your Journey to Put Passion to Work

  1. Make a list of the top ten memories you hold and spend time reflecting what makes them unique or special.
  2. Begin a daily creative practice—keep it simple and doable. The key is to commit to 30 days or more so that you can begin to find marks or subject matter that feel aligned with your natural tendencies.
  3. Begin a passion project that you’ve always desired to bring to life, create time in your schedule to work on it, and set a goal for when to share with those around you! 

Be patient with yourself during this process, and embrace the unexpected twists and turns. It’s a journey after all! 

I hope this encourages you and inspires you to trust your gut, follow your design intuition, and truly embrace your passions. From someone who’s on the other side of that journey, trust me, it’s worth the process! 

Where art meets design

How to create cohesion in your art and your brand

I throw around the word “cohesive” quite a lot—whether I’m working on a client’s brand or website, composing a pattern, or painting a composition. But what does it really mean to be cohesive?

Cohesion is “the action or fact of forming a unified whole.” I’m interested in creating a feeling that something is complete, not lacking anything. And while being cohesive is so important for creating consistency with a client’s brand, I find that it is equally as important when composing a pattern, creating artwork, or designing an illustration. In my latest Skillshare class, Watercolor by Design, I review how seven basic design principles influence my painting practice. In the last few years, I’ve worked hard to understand my preferences, both style wise and what I’m passionate about. By doing so, I’ve been able to understand where art meets design and why the two can live harmoniously together in my work. It comes down to cohesion. 

By making intentional choices using design principles, you can create cohesion within your brand or your artistic style. Let’s review the seven basic design principles I share during my class and how they influence my design and artist practices.

Seven Basic Design Principles

1. Hierarchy

Knowing what is most important allows you to create a visual hierarchy to communicate a particular message, emotion, feeling, or mood. Creating a visual hierarchy guides the viewer’s eyes and allows them to land on a particular location within your composition. Scale, density, detail, and overall prominence play a role in determining where the focal point will be. 

2. Contrast

Contrast is an excellent compositional tool. Adding a spectrum of color values allows you to emphasize (or de-emphasize) specific areas. It can be used in combination with other techniques to create a pathway for the viewer to move through the piece. It can apply to how we use color, fonts, imagery as well as our painterly techniques. 

3. Repetition

Repeating elements, style preferences, colors, etc. can provide uniformity—or in this, case reveal your style. Recognizing and repeating patterns in your work is a great way to enhance your signature style, as well as lean into what is working for you. Repetition is also a great way to create cohesion. 

4. Proximity

In design, proximity is used to create organization and cohesion within a space. When it comes to fine art, proximity can be used to create friction, breathing room, consistency, or a combination of the three. 

5. Balance

Balance is also a tool that can be used to create a sense of friction or ease. Balance can be achieved by creating or placing objects, colors, or images at an equal distance from the center on opposing locations within the piece. I prefer compositions to feel balanced because it creates a feeling of wholeness to me.

6. Color

Color can evoke certain emotions and express values. Warm colors create a different feeling from cool colors. Complimentary colors can create balance or contrast when placed next to one another or cancel each other out when combined. Color can add depth, or lack of color can make it feel flat—both can be intentional choices. 

7. Space

Space, like balance and proximity, is important to keep in mind for compositional purposes. Negative space, in particular, can be an excellent tool to keep in mind while you are completing a composition. Space creates a pathway or a natural shape that works as a tool alongside contrast, balance, and proximity.

When a brand is well designed and adheres to a style guide, it allows us to quickly recognize that brand at a glance (almost subconsciously) and forms a sense of reliability. When an artist intentionally moves in the direction of their style preferences, we can also recognize their work. It allows an audience to engage with that artist, builds trust, and creates a connection to the work. 

If you’re interested in finding ways to use the principles listed above in your brand or your artwork, here are a couple of suggestions:

For your brand

Try listing out the above design principles on a piece of paper. Then under each item, brainstorm ways that you are currently creating cohesion in your brand using these principles. Or, if you feel there are areas for improvement, think of new ways you could begin implementing these techniques. 

For your artwork

Start by creating a lot of work (or look back on a large batch of your recent creations). Then reflect on what works well and what doesn’t—what feels cohesive to you? Write down the design principles you’re using that are giving you that cohesion. Then, create a new piece of work using the style preferences and principles that you enjoy in your previous works. If you like the outcome, consider continuing to move in that direction going forward. 

Just like the seasons, your preferences will change over time—whether you’re reviewing your brand or your artwork. Just recognizing those changes over time allows you to continue making intentional choices and creating cohesion within your artistic style or your brand.

What I Learned From The 100-Day Project

The Making of The Portals Collection:

25 Days of Minis dropping daily December 1-25, 2021

In May of 2020 I completed my Master of Fine Arts in Communication Design. During my three years of graduate school I spent time combining my love of design with fine art. How could I use each of my projects to blend my love of multiple mediums while communicating a message that has meaning to me? I took passion projects to the next level by blending my love of watercolor, branding, and surface design into projects that allowed me to use each of those skillsets.

Victory Garden Lettering
Root Vegetables Pattern, © Cynthia Oswald
Pictured above: A graduate project where I tied together a watercolor painting of root vegetables into a branding project to revive the Victory Garden. I created a logo, patterns, recipe cards, seed packaging, and an instruction booklet.

When I graduated in the middle of a pandemic I found myself really leaning into creating for art’s sake vs. communicating a special message. I’ve always seen so much magic in the movement and layering of shadows. When shadows overlap in nature compositions emerge that are playful, unintentional, surprising, and meditative. I had a desire to just add paint to the page with those thoughts in mind. I didn’t want a specific reference. I wanted to play. What emerged was a piece that I loved creating as much as I loved the final result—that was a new experience for me. I struggled through it but there were so many valuable lessons that I couldn’t experience by painting from a reference. It freed my hand to make decisions based on instinct and that was something I had previously resisted. Suddenly, I was able to create entire collections by thinking about a reference and using intuition to create the composition. It was a playful dance that I not only enjoyed, but it came to me much more naturally. Almost like learning to trust your intuition in any area of life.

Pictured above: A collection of fruit trees created using intuition to guide the composition.

I kept finding myself with a brush in hand—early in the morning, during Leona’s naps, and late in the evening—I was painting more finished works than ever before. I decided to finish off the last 100 days of 2020 with the 100 day project. I would complete 100 tiny watercolor painting—2.5″ x 2.5″. The entire collection would be based off of intuition—creating tiny original compositions using references in my mind. By day 9 a landscape emerged from the page, created from nothing except the references in my mind. They continued to unfold. Once in awhile I would take inspiration from a specific place but most of the composition emerged organically. What I realized is they all reminded me of some time and place that has made a lasting impression.

Cynthia Oswald Watercolor Landscape, Day 75
Day 75: Sold
Cynthia Oswald Watercolor Landscape, Day 34
Day 34: Sold
Cynthia Oswald Watercolor Landscape, Day 100
Day 99: Sold
Cynthia Oswald Watercolor Italian Landscape
Day 58: Sold
Cynthia Oswald Watercolor Landscape, Day 99
Day 100: Available
Day 24: Available
Pictured above: A few of my favorite landscapes that emerged from the 100 Day Project

In those moments that I was isolated during the pandemic I found myself traveling through space and time to many treasured memories that brought me hope and a feeling of possibility. When it came time to decide what I would paint for the 25 Days of Minis 2021 Collection I decided to go back to the idea of these landscapes and dive a little deeper. I gathered resources from my travels and began thinking about why these moments matter so much to me. What do they actually signify? Why do they light me up? Much like traveling, I’m currently slowing down quite a bit to care for a newborn. In the quiet moments before Viola was born I traveled back in time to places that bring me hope, possibility, and a sense of peace. My goal was to recreate those feelings for my collectors. I hope you enjoy!