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Cynthia Oswald

Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

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Watercolor

Branding that comes together with ease


Over the past three weeks I’ve been sharing the journey of how my wedding invitations came to be. Today I’m sharing the finished pieces, as well as the entire wedding suite and photos of the big day! I was so excited when our wedding invitations arrived! I made Steven open them so I could video the reveal. Perhaps it was a little over the top, but these little things really excite me! As the video reveals I’m not sure Steven was as excited.

Once the invitations were designed we had all the necessary elements to begin creating the entire event package. The illustrations were already complete and I had purchased a couple of fonts that I knew would work well with my hand lettering. My intern, Hannah, was able to work through designing the program, table numbers, and place cards. She repurposed everything I created in new ways to bring together the entire package.

When you have the fundamental elements needed to make up your visual branding package it’s rewarding to watch your brand package come together with ease.

Pictured below are a few of the items we created using my original illustrations, hand lettering, and fonts. There’s no question that these all belong together. Likewise, you want your customers to easily recognize your brand—whether digital or in print. Designing our wedding invitations was a fun way to represent our unity and who we are as a couple. Designing your branding package should faithfully represent your business—defining the business personality and emulating your unique mission. Sometimes it’s abstract and subliminal but it’s still there—pictures are worth a thousand words (or more). Let’s make sure your images are sending the right message! Contact me here to get started.

Cynthia Oswald design

Wedding photographs by Becky Albright Photography

Giving everything a second look

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Recently I’ve started to see that when I take the time to really enjoy the moment and soak up my surroundings I’m able to see opportunity everywhere. More often than not we are chasing after our next accomplishment and we are missing the most important part—the process. As an artist and a visual communicator it is easy for me to want to put the cart before the horse. I’m often driven by the final result. It dawned on me over a year ago when I was on my biweekly jog, I was so concerned with getting it over with I wasn’t seeing my surroundings. Albert Einstein was spot on with his statement “In the middle of difficulty lies opportunity.” I think sometimes it takes difficulty to get to the point where you understand opportunity lies everywhere, even in the mundane. All of those crazy things on your schedule that you want nothing to do with, start appreciating them, start seeing them for what they are—opportunity—I’m certain in doing so you will be amazed at the results.

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Cynthia Oswald Portrait of an artist

About Cynthia

In addition to creating surface design and fine art, I own and manage a boutique branding agency just outside of Phoenixville, Pennsylvania. When I’m not working you can find me chasing my little ones or dogs around our small home, enjoying a fire with my husband, reading, or riding my bike on the river trail near our home.

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Recent Posts

  • Featured on CanvasRebel: A Creative Journey Unveiled
  • Choosing the Best Website Platform for You
  • The “Wild Garden” Collection
  • An Interview with Painter, Printmaker & Mixed Media Artist, Sally Richards | Chester County Studio Tour 2023
  • An Interview with Mixed Media Artist, Emily Mullet | Chester County Studio Tour 2023
  • An Interview with Artist & Photographer, Tina Crespo | Chester County Studio Tour 2023
  • Charting Your Creative Path: Exploring Long-Term Career Goals with Bonnie Christine
  • Behind the Scenes of the Vast Views Collection
  • Curate Your Brand In Really Meaningful Ways
  • 3 Simple Steps to Bring Awareness to Your Preferences & Brand Cohesion

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