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Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

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Art & Design

Custom and Sustainable Packaging

How Packaging and Product Design can Support Sustainability:


Have you seen the viral April Fool’s Amazon prank? While hilarious, it’s also quite alarming. I’ll be honest, one of my first reactions was “wow … that’s a lot of wasted cardboard.” So it got me thinking—what are the environmental implications of our packaging and shipping? With a little research, you can see that every choice—from 2-day shipping to the physical space a container takes up—has an impact on our environment.

As the new year (and decade) approaches, I’m thinking about the ways in which my business can make a difference going forward. Choosing sustainable materials is at the top of my list. As a business owner, that means opting for soy-based inks versus petroleum, using 100% recycled paper, responsibly recycling electronics, choosing sustainable packaging, and being mindful of our overall purchases.

This year, I’ve collaborated on branded products and packaging. In doing this, I’ve learned that shipping containers and packaging produce a large amount of waste each year—especially over the holidays. One way to ensure you are reducing waste is by using a sustainably-minded company that produces ethical, environmentally-conscious materials to create your custom packaging.

One company that stands out to me—both in quality and consciousness—is Noissue. Maybe you’re already familiar with them and you’re nodding your head in agreement with me. Or maybe you’ve never heard of them, and (spoiler alert) I’m about to let you in on a little secret … they are amazing!

Noissue provides customizable and sustainable packaging options—allowing your brand to shine through while being mindful of the environment. They use soy-based inks, acid-free paper, and are FSC certified. They also created a program—Eco Packaging Alliance—which contributes to global reforestation by planting trees worldwide. Finally, they produce 100% compostable mailers! This means you can stick with your “no plastic” commitment while reducing the space that your shipping containers take up.

Like myself, you may be wondering if that means you need a compost in your yard. Then I remembered my grandmother storing food waste in the freezer, inside of an old milk carton. Once the milk carton was full she would dump it outside in her garden, cover it with soil, and then repeat the process all over again. There are a number of ways you can get rid of your compostable waste. For a few of my favorite resources see below.

Getting Started with Composting:

1. Simple Composting Methods: This article shares ways in which you can get started in your garden—much like my grandmother did. It also goes over the other ways that you can set up an actual compost—both indoor and outdoor.


2. What to do with your compost materials if you don’t garden: This article shares amazing ideas on what to do with your compost materials if you don’t have a space for them in your own backyard. Not listed in this article but also a great idea—check with your local township to see if they have a compost site.


3. Starting a compost at home: This article goes over the ways in which you can get started both small and large—indoor or outdoor. There are options for everyone.

I’m passionate about sustainability and my own environmental impact. Naturally, I was really excited to discover Noissue and to learn more about composting. I hope you can take this information and use it to make small changes that could have a huge impact in 2020—and beyond.

If you are interested in creating sustainable packaging for your business, then let’s chat! I’d love to brainstorm ideas with you.

custom tissue paper design

Emerging Media: Interactive Spaces, Essential Oil Product Display

Project Summary

The goal of this project was to create an interactive space featuring some of the benefits and ideas for how to use five different essential oils—lavender, grapefruit, rosemary, peppermint, and eucalyptus. There is little room on the packaging itself, and the font sizes are very small, so this was an effort to create a useful resource for consumers considering purchasing essential oils. I created watercolor illustrations for each oil on the display. I then used the watercolors as inspiration for the label design and the interactive space. The image was projected onto the frame once a user picked up one essential oil, showcasing the benefits and ideas for how to use that particular oil. The photocells read a higher light value once the essential oils were picked up, which triggered the projection to change. This was done using an Arduino and Processing. The code is below.

Background/Initial Idea

I originally wanted to use a Muse headset and diffuse essential oils depending on the readings from the headset. With some research, I quickly figured out this may have major kinks. The other issue was that I wanted to create something useful and visually pleasing. I went with the interactive product display instead.

original sketch for interactive display
Initial sketch for the display
Photocells in the display
Photocells in the display
Essential oils in display
Essential oils resting in the interactive display
Display frame interactive with projector
Essential Oils on interactive display, turned on
Peppermint Essential Oil display
Peppermint Essential Oil moved from photocell

Arduino
One by one tested the photocells with the Arduino
Projector
Tested the designs on the projector
Essential Oil label designs
Essential Oil label designs
Eucalyptus Essential Oil moved from photocell
Eucalyptus Essential Oil moved from photocell
Grapefruit Essential Oil display
Grapefruit Essential Oil moved from photocell

Breadboard
One by one tested the photocells with the Arduino
Display Frame
Display Frame turned off
Essential Oils Interactive Space
Essential Oils on interactive display, turned on
Lavender Essential Oil display
Lavender Essential Oil moved from photocell
Rosemary Essential Oil display
Rosemary Essential Oil moved from photocell

Tools used to complete this project

1. Arduino
2. Photocells
3. Projector
4. Laptop
5. Processing
6. Illustrator
7. Photoshop
8. InDesign

Code

Arduino:
Arduino Code for photocells
int cell0, cell1, cell2, cell3, cell4;

void setup() {
// We’ll send debugging information via the Serial monitor
Serial.begin(9600);
}

void loop() {
// read all the values, save the result in their own variables
cell0 = analogRead(0);
cell1 = analogRead(1);
cell2 = analogRead(2);
cell3 = analogRead(3);
cell4 = analogRead(4);

// print the line over serial so processing can read it
Serial.print(cell0);
Serial.print(“,”);
Serial.print(cell1);
Serial.print(“,”);
Serial.print(cell2);
Serial.print(“,”);
Serial.print(cell3);
Serial.print(“,”);
Serial.println(cell4); // this one has to be a println so the line ends

delay(100);
}

Processing:
Processing code
Processing code

import processing.serial.*;

int lf = 10; // Linefeed in ASCII
String myString = null;
Serial myPort; // The serial port
int big;
float r;
PImage img;
PImage grapefruit;
PImage rosemary;
PImage mint;
PImage lavender;
PImage eucalyptus;

void setup() {

fullScreen();
// List all the available serial ports
printArray(Serial.list());
// Open the port you are using at the rate you want:
myPort = new Serial(this, Serial.list()[1], 9600);
myPort.clear();
// Throw out the first reading, in case we started reading
// in the middle of a string from the sender.
myString = myPort.readStringUntil(lf);
myString = null;
big=0;
r=0;
img = loadImage(“img.jpg”);
grapefruit = loadImage(“grapefruit.jpg”);
rosemary = loadImage(“rosemary.jpg”);
mint = loadImage(“mint.jpg”);
lavender = loadImage(“lavender.jpg”);
eucalyptus = loadImage(“eucalyptus.jpg”);
}

void draw() {
while (myPort.available () > 0) {
myString = myPort.readStringUntil(lf);
if (myString != null) {
println(myString);
String s = trim(myString);
if (s != ” “) {
try {
String[] values=s.split(“,”);

int zero = Integer.parseInt(values[0]);
println(“zero : ” + zero);

int one = Integer.parseInt(values[1]);
println(“one : ” + one);

int two = Integer.parseInt(values[2]);
println(“two : ” + two);

int three = Integer.parseInt(values[3]);
println(“three : ” + three);

int four = Integer.parseInt(values[4]);
println(“four : ” + four);

image(img, 0, 0);

if (zero>100) {
image(grapefruit, 0, 0);
}
if (one>100) {
image(rosemary, 0, 0);
}
if (two>100) {
image(mint, 0, 0);
}
if (three>100) {
image(eucalyptus, 0, 0);
}
if (four>100) {
image(lavender, 0, 0);
}
}
catch (Exception e) {
}
}
}
}

}

Blend more of what you love into your work!

How to infuse your passion into your work:

About 5 years ago I came across the book What You’re Really Meant To Do: A Roadmap For Reaching Your Unique Potential by Robert Steven Kaplan. In one exercise he mentions the idea of identifying what makes your heart sing by looking back to an early memory of doing something that made you really happy. It could be anything from talking to a stranger to exploring nature. I gave myself time to think through a number of memories that make me happy. I still remember the first time I decided I to pursue a career in the arts. I was in third grade and I drew an impala for a project illustrating Kenyan wildlife.

The common themes in my memories were creativity, nature, and people—specifically seeing the good in others. What I learned is that I could incorporate more of what I love into my work in two ways. First and foremost, making opportunities to work with customers whose mission and values resonate with my own. This would make it easy to see the good in what they are doing and support them 100%. Secondly, I could use my free time to explore projects that are meaningful to me. This doesn’t necessarily transfer to a monetary value but it does help display who I am in work and life—which ultimately helps my brand story.

Last year I made a commitment to carve out time to work on projects that interest me just for the sake of exploring. I started with creating a pattern collection—something I’ve desired to do for years now. Below is a short video that illustrates the pattern-making process I went through and some of the story behind in case you’re interested. I’d love to hear about what you are doing to blend what you love into your work. Feel free to share!

Passion Projects from Cynthia Oswald on Vimeo.

Transform your space into a sanctuary of peace and natural beauty. Explore my collection of original art, linen wall hangings, and bespoke wallpaper, each piece crafted to inspire tranquility and well-being. Interested in a custom creation that perfectly matches your vision? Let’s collaborate to bring your unique idea to life. Reach out today to discover how we can enhance your environment with art that resonates with the soul. Together, we’ll create a space that reflects the beauty of nature and the essence of your personal style.

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Designer Cynthia Oswald

About Cynthia

In addition to creating surface design and fine art, I own and manage a boutique branding agency where I help passionate business owners bring to life their creative ideas through brand, print, and web design. My studio is based just outside of Phoenixville, Pennsylvania. When I’m not working you can find me chasing my little ones or dogs around our small home, enjoying a fire with my husband, reading, or riding my bike on the river trail near our home.

Recent Posts

  • Drawing Meaning: The Art and Emotional Power of Letterforms
  • The Wild Garden: Botanical Portraits Rooted in Memory, Place, and Meaning
  • The Quiet Beauty of Clay-Coated Wallpaper
  • Heirloom Revived: The Story Inside an Object
  • The Art of Holding Your Vision (and Returning to It)
  • The Rhythm of Slow Art: Why I Paint Botanicals All Year Round
  • The Gift of Unfinished Work: Embracing the In-Between in Creative Projects
  • From Keywords to Connection: The Evolution of SEO for Storytellers
  • SEO Glossary Made Simple: Key Terms Explained
  • Travel Notes from Italy: Lucca, Spello, and the Everyday Beauty That Inspires My Art

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