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Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

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biophilic interior design

The Quiet Beauty of Clay-Coated Wallpaper

wild daisy pattern Cynthia Oswald ©
Clay-Coated Wallpaper Installation Guide

I became completely sold on clay-coated wallpaper while preparing for a studio tour in 2023. The moment I compared the substrate to the peel-and-stick I’d worked with in the past, I knew it was the right fit for me. I could see the quality of it immediately—the depth, the softness, the way it held light. But here’s the thing: I had absolutely no idea how to actually install it.

When I decided to do a quick installation inside some crown molding that day, I went at it without really knowing exactly what I was doing. I ended up ruining a piece of wallpaper simply because I couldn’t find instructions that made sense to me in the moment. It was frustrating, but it was also the moment I realized I needed to document this properly—not just for myself, but for anyone else who might fall in love with the material and want to give it a try.

So here’s what I’ve learned along the way. These steps will help you avoid that same frustration, and they work beautifully when you’re ready to give it a go.

Installation Steps

1. Prep Your Surface Well

What’s underneath can show through, so start with a smooth, clean, primed wall. A wallpaper primer (or standard surface primer) helps create an even base and improves adhesion. Take your time here—it makes everything that follows easier.

2. Measure and Cut Carefully

Measure your wall or furniture surface accurately, then cut your wallpaper with a sharp blade. Clay-coated paper is forgiving in many ways, but precision here prevents waste and ensures clean seams.

3. Apply Paste Evenly

Apply paste evenly from the center outward, making sure to reach all the way to the edges without oversaturating the paper. A light hand works best—clay-coated paper responds better to minimal moisture.

4. Allow Paste to Activate

This is the step that’s easy to skip—but don’t. Once you’ve applied the paste, follow your adhesive’s instructions for how long to let it soak into the paper before hanging. Skipping this step is one of the most common installation mistakes, and it’s what causes the paper to expand unevenly on the wall, or not adhere at all. Every strip should soak for the same amount of time for consistent results.

5. Position and Smooth Gently

Once positioned, use a wallpaper smoothing tool to remove air bubbles and ensure consistent contact. Work from the center outward using gentle, even pressure—avoid stretching the edges. The paper will have expanded from the paste, so use your sharp blade to trim any excess on all sides once it’s smoothed into place.

6. Be Careful at the Seams

Butt seams carefully and avoid excess paste on the surface. If needed, clean lightly with a barely damp sponge—too much moisture can affect the finish. Take your time here; it’s worth it.

7. Trim with Sharp Blades

Use a sharp utility blade to trim excess wallpaper at edges and corners. Change blades frequently and avoid dragging paste across the surface of the paper.

8. Allow Proper Drying Time

Don’t rush this step. Follow your adhesive’s recommendations for drying time before moving or touching the installed wallpaper.

A Friendly Note

These steps work beautifully, and I genuinely love seeing people discover the joy of how wallpaper transforms a space. That said, if you’d rather have someone with experience handle it for you, that’s completely valid too. There’s no shame in bringing in a professional—especially if you’d prefer to skip the learning curve and just enjoy the finished result. Either way, you’re getting a beautiful material into your space, and that’s what matters.


Why Designers Choose Clay-Coated Wallpaper

Clay-coated wallpaper offers qualities that traditional vinyl simply can’t match:

  • Natural, non-plastic surface — It breathes in a way vinyl doesn’t, creating a more organic feel in a space.
  • Matte, sophisticated finish — The subtle depth works beautifully alongside natural materials and textures.
  • Durability without compromise — It holds up well while maintaining that soft, intentional aesthetic.
  • Environmental consideration — If sustainability matters to you, clay-coated options are gentler on the planet.

A Note on Installation

Because wall conditions, materials, and installation environments can vary, these recommendations are intended as general guidance only. While clay-coated wallpaper can absolutely be installed successfully as a DIY project, every space and surface is a little different. If you’re unsure about the process—or simply want the cleanest possible finish—I always recommend consulting a professional wallpaper installer. Proper preparation and installation can make a beautiful material look its very best for years to come.

Ready to bring more of nature’s beauty into your home or workspace? View my available works or contact me to discuss collaborating.

View the wallpaper shop

Heirloom Revived: The Story Inside an Object

Restoring a Family Heirloom Dresser with Botanical Wallpaper: Memory, Meaning & Biophilic Design

The Objects That Stay With Us

One of the most meaningful creative projects I’ve ever worked on didn’t start as a product or a portfolio piece. It started as a small wooden dresser that’s been in my family for generations.

My grandmother had five daughters. Somewhere along the way, this dresser moved with her, and later ended up with my mom. When my oldest daughter was born, my mom passed the dresser down to me. It fit perfectly in her nursery—like it was made to hold her tiny clothes and baby socks. I used it for each of my daughters.

When my daughters outgrew it, I couldn’t let it go. The drawers were lined with wrapping from my baby shower gifts—little bags and papers from friends I love—so every time I opened them, it felt like opening a memory box. It wasn’t especially beautiful, and parts of it were chipped and worn, but it held so much meaning.

I knew I wanted to keep it. More than that, I wanted it to live on as a family piece—something that carried its story forward, even for people who might not immediately see the beauty in something worn and imperfect.


Bringing the Piece Back to Life

My husband, Steven, and I decided to restore it together, and in many ways, the process felt less like starting over and more like paying closer attention to what was already there.

He sanded it down, repaired a broken corner, and brought the wood back to life. From there, I started thinking about how the piece could evolve without losing what made it meaningful.

I chose a deep green paint for the drawers—pulled from the wallpaper I had designed, which holds a range of layered greens inspired by natural foliage. I wanted a tone that would sit comfortably within that palette while still working alongside the original wood that we were keeping.

I picked out the most beautiful brass cicada drawer pulls after a long search on Etsy for something that felt both functional and aligned with the natural direction I was taking. They reminded me of a moment from our backyard wedding, when we were married under a willow tree. The tree was adorned with cicada skins, remnants of their recent emergence. It felt subtle, but personal.

None of the decisions felt separate from one another. Each one built on the last, guided more by feeling than by any fixed plan. What it became genuinely surprised me.

Now, I bring it along to markets and people want to open the drawers, touch it, ask questions. There’s something about it that just draws you in and invites you to hear its story. I think part of that is because it feels layered in a way people don’t expect. It’s functional, but it also carries something quieter and more natural.

It currently lives in my studio, holding some of my favorite small paintings and tools. It became a functional piece layered with history, collaboration, and care.

It’s not something I make money from. But it’s something I’ve made meaning from. And my hope is that the wallpaper, textiles, and patterns I create can do the same for others—becoming part of something bigger, something lived with, something that carries forward.


The Story in the Details

What made this piece come together wasn’t just the restoration. It was the layering of small, intentional choices.

The green of the drawers, the brass cicada pulls, the wallpaper tucked along the sides—each element was chosen to support the piece, not overpower it. None of it was about making something new. It was about paying attention to what already existed, and building around it in a way that felt aligned.

For instance, the wallpaper we used wasn’t chosen to transform it into something unrecognizable. It was chosen to hold what was already there and highlight the impact something so small can have on a space.

Over time, I’ve realized that this is often how I approach design more broadly. A lot of it feels intuitive in the moment, but underneath that intuition is a quiet awareness of how something will live in a space, and how it will shape the way that space feels.

I tend to return to patterns that feel more organic than structured, work that moves a little, breathes a little, and settles into a space rather than sitting on top of it—much like you may feel in the natural world. On the dresser, the pattern doesn’t announce itself. It supports the story. It sits alongside the chipped wood, the repaired corners, the painted drawers, and the marks left by time, becoming part of a larger, living object rather than the focal point. In fact, you’d miss it if you were only looking straight on. It lines the sides—something you discover rather than something that demands attention.

That’s often how I hope my work shows up in people’s homes too. Not as something precious or untouchable, but as something that can live alongside real life, evolving as the space and the people in it evolve.

This wallpaper is available in my shop, and while it works beautifully in full rooms, I especially love it in smaller, more intimate applications—lining furniture, sitting neatly inside crown molding, wrapping unexpected surfaces, or becoming part of something already loved.

My patterns pull together natural elements, materials, and forms into built spaces to hopefully reconnect people with nature. There is an entire movement, labeled biophilic design, that has quickly gaining traction within the interior design world. It aims to improve health, reduce stress, and increase cognitive function by fostering an innate human connection to the natural world.

Restoring my grandmother’s dresser didn’t turn it into something new. If anything, it just brought me closer to what was already there. It still carries everything it always did; it just holds it a little differently now.

And I think that’s part of what I come back to in my work, again and again. Not the idea of replacing or refining something until it feels finished, but the quieter process of noticing what’s already meaningful and allowing it to keep unfolding.

See the Restoration

If you’re curious what that process looked like, check out this video to watch it come to life.

Photos below by Tina Crespo


Ready to bring more of nature’s beauty into your home or workspace? View my available works or contact me to discuss collaborating.

View the wallpaper shop

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Designer Cynthia Oswald

About Cynthia

In addition to creating surface design and fine art, I own and manage a boutique branding agency where I help passionate business owners bring to life their creative ideas through brand, print, and web design. My studio is based just outside of Phoenixville, Pennsylvania. When I’m not working you can find me chasing my little ones or dogs around our small home, enjoying a fire with my husband, reading, or riding my bike on the river trail near our home.

Recent Posts

  • Drawing Meaning: The Art and Emotional Power of Letterforms
  • The Wild Garden: Botanical Portraits Rooted in Memory, Place, and Meaning
  • The Quiet Beauty of Clay-Coated Wallpaper
  • Heirloom Revived: The Story Inside an Object
  • The Art of Holding Your Vision (and Returning to It)
  • The Rhythm of Slow Art: Why I Paint Botanicals All Year Round
  • The Gift of Unfinished Work: Embracing the In-Between in Creative Projects
  • From Keywords to Connection: The Evolution of SEO for Storytellers
  • SEO Glossary Made Simple: Key Terms Explained
  • Travel Notes from Italy: Lucca, Spello, and the Everyday Beauty That Inspires My Art

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