Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

brand cohesion

3 Simple Steps to Bring Awareness to Your Preferences & Brand Cohesion

Bring awareness to your preferences and establish brand cohesion

Step 1: Define what is holding you back

Have you ever been in a situation where you’ve toiled over and worked on something all day long and it still just doesn’t feel right or as good as it could be? Then you go to sleep, and wake up the next day with this sudden clarity and you just know exactly how to move forward or what to tweak to complete that task or project? This happens to me quite often. Oftentimes, it takes a tiny little shift in perspective, taking a step back or removing something — giving yourself the space to reflect on what is working and what is not that helps you move forward. 

So take a few moments to define what’s holding you back within your brand materials. What brand materials am I referring to? These would be your visuals, your voice, and your communication platforms. Think about what is not feeling right? What is disjointed? Define it so that you can take it off the table and move forward without it for the time being.

Step 2: Collect the brand assets you like

It’s really important to acknowledge what’s currently working and collect it. Put it all together in one spot —create a brand assets folder on your computer to house these items. Add any colors and/or images that you like or that are working well across your branding platforms and any copy that is really speaking to you or your audience. Keeping it altogether makes it easier to see and visualize how it all can work together for your brand.

Step 3: List what is currently working

Write down what about your branding is working? Why is it working? What is it that isn’t working and why you think that is? This is an exercise in awareness. Knowing this things is going to help you in every decision that you make going forward relating to your brand and it’s going to help you be more cohesive automatically. 

I’ve written about this topic in a prior blog article, but I wanted to dig in a little bit deeper in this latest video. If you want to take a look at the prior post, click here.

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Consistent Spacing on Your Website & Why It’s Important

Website success tips

Key areas to have consistent spacing on your website

Set up rules for spacing throughout your site, consider creating rules for the following:

  1. Space around images
  2. Space below headers
  3. Space between paragraphs
  4. Space within page sections

For the final tip of the top 10 tips to make your website a success I’m sharing about creating consistent spacing. It’s really a pretty simple concept, but it’s something that’s easy to overlook. When you’re setting up your standards for your fonts, I recommend creating some rules around the spacing as well. 

You want to consider the space around your images and make sure that that spacing is always consistent. For example, you might have a few different ways that your images are showing up (2-column, full-width, etc.). Create rules for each instance so you can establish consistency throughout the site.

Also consider space below and above your headings, making sure that it’s always the same depending on the heading that you’re using, and then also have consistent spacing between paragraphs and in between the different sections within your page. I have previously talked about page breaks, or the page fold, making sure that the space in that page section is consistent throughout so your white spaces throughout is looking cohesive. The whole purpose of this is to create brand cohesion and create some rules around the spacing in your brand so that it feels put together it elevates the way it comes across. 

Want to see the full list of website success tips? Download my FREE Website Checklist!

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