Include your offer prominently on your website
Sharing your product or service with your audience on your website seems pretty straightforward, right? I have been guilty of completely missing to include my offer. And it’s a big mistake that I remind myself of every time I create a new page. You don’t have that long for people to get engaged with what you’re sharing with them once they pop onto your website (usually less that 0.5 seconds), so you want to make it really clear 1) what it is you’re offering and 2) how it can benefit them. Pretty simple, right?
I’m going to share the three things you should take into consideration in terms of location of your offer on your website, and then dive a little bit into how you can expand on it so that it can help your audience determine whether it’s right for them.
Locations to Include Your Offering
1. Your Homepage
Make sure your offer is simply stated on your homepage. A great place to put it would be right underneath your mission (Crafting Your Mission + Value Statement For Your Website), with a call to action so that your website visitor can click and be redirected to the expanded version of your offer.
2. Your Product or Service Page
Each of your offers or products should be listed on your product or services webpage. Each offer should have a short description (usually 1-2 sentences or a few bullet points) underneath to give more detail as to what is included in the offer. SEO can play a huge part in visibility of your offers (Click here to for my Top 5 SEO Tips), so make sure that you are being very intentional with the keywords you are using in your product/service descriptions. Try your best to have them relate back to what it is people are searching for when they are looking for your particular product or service.
3. Sales Page
The third and final place I think that you want to make a specific offer is a landing page/sales page that can be clicked to “learn more” when someone is viewing your product or services page. I would suggest having a sales page for each offer you have. Having an entire page that clearly articulates, dives deeper, and really speaks to your target audience is going to help you make the sale. Be sure to include a clear explanation of what they can expect from the product/service and how they are going to benefit or the transformation they are going to receive. This is also a great place to add a testimonial about your product or service. Do you look at product reviews? We all do! Creating a dedicated sales page helps overcome objections, and seals the deal in the viewers mind that they 100% want to work with you.
Articulate the Transformation
Get creative about sharing how your particular product or service actually benefits your ideal client. What is the transformation for the people who are buying it? How does the product or service change their life or meet their needs?
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