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Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

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The SEO Strategy Intensive:

Build Momentum with Smarter Content Strategy

Align your content with your long-term goals using strategic SEO insights—rooted in what’s working, what’s not, and what to do next—so your content can grow alongside your business.

Book Your SEO Strategy Intensive
SEO data

You’re creating meaningful content—let’s make sure it’s doing the most for your business.

You’re showing up for your people. You’re writing with purpose. But visibility? It’s hit or miss. Some content shines, other pieces go unseen. So how do you know what to keep, cut, or optimize?

That’s where a smart SEO strategy comes in.

But this isn’t about chasing trends or stuffing keywords. This is about grounding your content in real data—and building a long-term strategy that supports your mission-driven business.

Introducing the SEO Strategy Intensive

A one-time, personalized SEO service for purpose-led businesses, service providers, educators, and content creators who want to:

  • Understand what’s working (and what’s not)
  • Uncover overlooked opportunities
  • Make confident, data-informed decisions

Whether you’re focused on organic growth or preparing for evergreen Google Search Ads, this strategy intensive gives you everything you need to grow with clarity.

Book your SEO Strategy Intensive
google search

What’s Included

Here’s what you’ll get:

Tool Setup or Audit

We’ll review (or set up) your Google Search Console, Google Analytics, and Keyword Planner—so you’re tracking what matters and nothing gets lost in the shuffle.

Strategic Deep Dive Into 5 Content Pillars

We’ll organize your existing content by topic, service, or product, and analyze performance across each one using real-time data.

25+ Page-Level Content Opportunities

You’ll get a curated list of specific updates, expansions, or new content ideas. Each one is keyword-driven and tailored to your site goals.

Custom SEO Report(PDF)

A personalized playbook including:

  • 3–4 weeks of tracked data
  • Keyword and search phrase lists
  • Actionable next steps
  • Links to training videos
  • A written summary of your SEO findings

60-Minute Kickoff Strategy Session (via Zoom)

We’ll clarify your goals, review content areas, and ensure your strategy reflects what matters most to your business.

Team Training Video

A short walkthrough so your team (or future you) can implement with confidence. Great for onboarding, delegating, or revisiting later.

Optional Follow-Up Call

Available if you’d like additional support after reviewing your report. We’ll answer questions, refine your next steps, or explore ongoing support.

Why This Works

Unlike traditional SEO audits, this isn’t just about technical jargon or generic checklists. It’s about aligning your content with the bigger picture: your voice, your vision, and the people you want to reach.

You’ll walk away knowing:

  • How people are finding you (and where there’s room for more)
  • Which content is gaining traction—and how to build on it
  • Where to focus your energy next

This isn’t a one-size-fits-all solution. It’s strategic, personal, and rooted in what you actually want to grow.

Even if nothing is currently “working,” this process helps you identify where to begin—and how to build momentum from the ground up.

Book your SEO Strategy Intensive

Investment

$2400

Includes everything listed above, plus:

  • Lifetime access to your report + walkthrough videos
  • Full rights to all keyword lists and content suggestions

Ongoing monthly or quarterly support is available separately, but you’ll leave with everything you need to move forward.

Click here to book your Strategy Intensive

What clients are saying

“I’ve never had SEO explained to me in such an easy-to-follow format. I now have a better understanding and feel less intimidated. This gave me clarity and confidence as I plan updates to my website and strategy.”

– Karen A.

FAQs

What if I don’t have my content pillars figured out yet?

No problem. We’ll identify them together during your kickoff session.

Do I need to be tech-savvy to do this?

Nope! I’ll walk you through everything and provide a custom video so you or your team can implement with ease.

What if none of my content seems to be working?

That’s exactly what this intensive is for. We’ll look at what’s there, identify areas of opportunity, and build a foundation that works harder for your future content.

Will I need to keep working with you after this?

Not unless you want to! This is a one-time strategy that stands on its own. But if you’d like help beyond the intensive, ongoing support is available.

What if I don’t have any SEO tools set up yet?

No problem—I’ll set them up for you and show you how to use them.

Do I need to understand SEO before booking this?

Not at all. I’ll guide you through the process and provide a custom training video for you (or your team) to use as a reference.

What if I don’t have anything that’s working yet?

We’ll still uncover hidden opportunities. This strategy intensive is designed to meet you where you are and help you build a strong foundation—whether you’re just getting started or already creating consistent content.

What exactly is included in the SEO Strategy Intensive?
  • Tool setup/audit for Google Search Console, Analytics, and Keyword Planner
  • Strategic analysis of 5 core content pillars
  • 25+ content ideas (revisions, expansions, new page suggestions)
  • Keyword + phrase list tailored to your goals
  • 3–4 weeks of performance data captured and synthesized
  • Comprehensive PDF strategy report
  • Links to key training tutorials
  • 60-min strategy kickoff Zoom call
  • Optional 30-min follow-up session
  • Custom training video for internal implementation

A little about me

Hi! I’m Cynthia Oswald—designer, strategist, and creative problem-solver at heart. My love language is acts of service, and there’s nothing I love more than helping passionate people share their work with the world.

I grew up on a small horse farm where I spent my time picking daisies and scooping manure—equal parts beauty and grit. These days, I run my business from a cozy backyard studio (coffee in hand, dogs nearby, and the soft hum of family life just outside the window).

With two decades of experience in branding, web design, and marketing, I help mission-driven businesses connect the dots between their vision and their visibility.

Let’s build a strategy that works as hard as you do.

Click here to book your Strategy Intensive today

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