Is your website as powerful as it could be?
Get a professional review of your website and learn actionable ways you can optimize your site to better reflect your brand, support your business goals, and connect with your target audience!
Gain actionable tips and a visual blueprint
Are you wondering what you can do to improve your website? Do you want to know how you can optimize your site content for search engines? Or how you can make your site as easy to navigate as possible for your target audience?
With a Website Audit, I’ll personally review your current website and share my recommendations for simple and actionable ways you can optimize your content, site design, and SEO. I’m not giving surface-level feedback. I’m looking at the entirety of your site, as if it were my own, and sharing in-depth observations and actionable tips.
Are you interested in learning the next steps for your website?
Go from unsure to informed, and learn how to take your site from “okay” to optimized—without all the guesswork! And most importantly, imagine how your audience will feel when they visit a site that’s user-friendly, easy to navigate, and speaks directly to them as an extension of you and your brand.
Want additional web support? Learn about our web design and development services here!
Working with Cynthia went so smoothly. She listened to all my big ideas and translated them into a wonderful website for my self-paced Relaunch program. Cynthia’s commitment to delivering a quality product is top notch.”
— Emily M.
Our Website Audit:
Starting at $750
Your audit includes a 1-hour strategy call to discuss the goals of your site (and business) and how the site is currently meeting your needs. Next, our team analyzes your site for areas of improvement. We provide visual design feedback, a content strategy questionnaire, and search engine optimization feedback (and tutorials)!
Your personalized audit feedback will be actionable, concise, and will be based on the unique goals of your business and website. You will gain an understanding of where to put your focus and how to best optimize your site as your business and website grow. And, should you decide you would like us to rebuild your site, your initial audit investment serves as a credit toward a new website.
A Website Audit is a clear and straightforward process and usually takes about two weeks.
Each Audit is unique, but here’s what the process typically looks like:
We’ll start by having a one-hour kick-off call to discuss the goals of your site, the areas where it’s currently not meeting your needs, and what you might like to see change. (any analytics you can share during this meeting are always helpful, but not necessary!)
Based on our initial discussion, me and my team will take a deep dive into your site to review everything from your design and your content, to your user experience, site functionality, and the overall alignment with your brand and your goals.
We’ll write out any notes and observations we have and share feedback in a visual form (blueprint) so you can see exactly what we mean. We’ll create an illustrated wireframe that outlines all of our suggestions so they’ll be clear and tangible for you.
We’ll also share content feedback based on your brand, your audience, and your goals. We’ll create a questionnaire you can use to collect written content that can be used throughout the site as indicated on the wireframe I provide.
Last but not least, we’ll provide a full list of SEO (Search Engine Optimization) suggestions and a tutorial (if applicable) to help you implement the changes. This will include an overview of why SEO is important and what to look out for on each individual page/product.
So in as little as two weeks, you get expert feedback PLUS easy-to-understand resources and tools to show you exactly what you can do to ensure your website is as optimized as possible.
Plus, if you decide you’d like to me support you with any web design or development services, the cost of your audit will be applied as a credit towards your website edits!
Looking for help designing and building your website? Learn about our web design and development services here!
“Wonderfully holistic approach to marketing your business. Cynthia works with your business to create comprehensive designs for print and web that helps unify your marketing. Really great work. “
– John L.
What if my website is in pretty rough shape?
Great! You are the perfect candidate for a site audit. It may mean that you have your work cut out for you, but if you are looking for expert help, guidance, and direction on where to invest your time—this is perfect for you. And, if you decide that you’d rather have our help implementing, the cost of your audit credits towards building your new site.
What if I don’t know how to implement the feedback you provide?
No need to worry! There will definitely be quick wins and straightforward feedback that you can implement with ease—such as visual enhancements, enriched copy, and general user-experience suggestions. Plus, I’ll provide tutorial videos too! However, if you’re stumped on any of the feedback, just reach out with any questions!
Is there a maximum number of website pages you include in your review?
Yes, each audit is unique based on your specific site. The visual wireframe (or blueprint) includes your top 5-10 pages. Many of the suggestions we provide can be universally applied to other pages on your site, so you’ll gain an understanding of how to think through the design, content, and strategy for the remainder of your site.
Do I have to know my current website analytics before the kickoff meeting?
No, it’s a bonus but not necessary. The goal is to look at where you want to go and how you would like your site to support you. Then we create a plan with your end goal in mind. Analytics can help to inform our decisions but through years of expert experience, we’ll be able to guide you in the right direction regardless.
A little about me
I’m a creative problem solver by nature. I enjoy bridging research, analytical thinking, and organized processes with beauty, inspiration, and balance. When it comes to your website, I aim to visually mirror the work you’re putting into the world, creating an experience that is truly unique to you. I’ve been working professionally as a graphic designer since 2005 and started my business in 2013 so I could work directly with clients to bring their branding and website goals to life. In 2020 I completed my MFA in Communication Design. Through this experience and education, I’ve cultivated my passion and crafted a proven method to develop exceptional branding and web design services. My goal is to work alongside you and your team so we can collaborate and create the professional, unique, and sophisticated site you deserve.
Our Boutique Agency
Cynthia Oswald Design & Creative Services is a brand and marketing studio located in Phoenixville, Pennsylvania. We work with passionate, ethical brands to create positive change. Our goal is to bring creative ideas to life through collaborative brainstorming and visual communication. We create branding for businesses and help streamline communication tools. This can be a logo, or secondary brand elements that accompany a logo, and also how these elements are utilized across all communication platforms—such as printed materials or packaging, website, social media, and email marketing. We do this through discussion, research, and review—enabling the client to be part of the decision-making process throughout the entire life of the project. Our process allows our client’s mission to come through in the final result.