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Cynthia Oswald

Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

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brand assets

3 Simple Steps to Bring Awareness to Your Preferences & Brand Cohesion

Bring awareness to your preferences and establish brand cohesion

Step 1: Define what is holding you back

Have you ever been in a situation where you’ve toiled over and worked on something all day long and it still just doesn’t feel right or as good as it could be? Then you go to sleep, and wake up the next day with this sudden clarity and you just know exactly how to move forward or what to tweak to complete that task or project? This happens to me quite often. Oftentimes, it takes a tiny little shift in perspective, taking a step back or removing something — giving yourself the space to reflect on what is working and what is not that helps you move forward. 

So take a few moments to define what’s holding you back within your brand materials. What brand materials am I referring to? These would be your visuals, your voice, and your communication platforms. Think about what is not feeling right? What is disjointed? Define it so that you can take it off the table and move forward without it for the time being.

Step 2: Collect the brand assets you like

It’s really important to acknowledge what’s currently working and collect it. Put it all together in one spot —create a brand assets folder on your computer to house these items. Add any colors and/or images that you like or that are working well across your branding platforms and any copy that is really speaking to you or your audience. Keeping it altogether makes it easier to see and visualize how it all can work together for your brand.

Step 3: List what is currently working

Write down what about your branding is working? Why is it working? What is it that isn’t working and why you think that is? This is an exercise in awareness. Knowing this things is going to help you in every decision that you make going forward relating to your brand and it’s going to help you be more cohesive automatically. 

I’ve written about this topic in a prior blog article, but I wanted to dig in a little bit deeper in this latest video. If you want to take a look at the prior post, click here.

Need someone to bounce ideas off of? Or need someone to help you figure out your next steps?

Schedule a Brainstorm Session and we will collaborate together!

SCHEDULE A BRAINSTORM SESSION

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Cynthia Oswald Portrait of an artist

About Cynthia

In addition to creating surface design and fine art, I own and manage a boutique branding agency just outside of Phoenixville, Pennsylvania. When I’m not working you can find me chasing my little ones or dogs around our small home, enjoying a fire with my husband, reading, or riding my bike on the river trail near our home.

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Recent Posts

  • My Top Ten Transformative Books
  • Featured on CanvasRebel: A Creative Journey Unveiled
  • Choosing the Best Website Platform for You
  • The “Wild Garden” Collection
  • An Interview with Painter, Printmaker & Mixed Media Artist, Sally Richards | Chester County Studio Tour 2023
  • An Interview with Mixed Media Artist, Emily Mullet | Chester County Studio Tour 2023
  • An Interview with Artist & Photographer, Tina Crespo | Chester County Studio Tour 2023
  • Charting Your Creative Path: Exploring Long-Term Career Goals with Bonnie Christine
  • Behind the Scenes of the Vast Views Collection
  • Curate Your Brand In Really Meaningful Ways

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