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Cynthia Oswald

Cynthia Oswald

Surface Design, Fine Art + Branding for Creatives

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connection

Connection through communication on your website

Website Success Tips

Creating ways for people to connect on your website

Creating a way for people to connect with you throughout your website is simple and easy to accomplish. Should you provide an email or a phone number? How about a form that sends directly to your email? You also want to also make sure your information is protected. There are bots that scan websites for your information and sometimes putting a direct link to your phone number or email isn’t the safest option.

If your business is one in an industry where it is customary and common to have customers reach out by phone and you have someone dedicated to answering the phone, then absolutely include a phone number on your website. If your business doesn’t primarily have communication by phone with your customers, I would use a Contact Us button for the website visitor to connect with you via email, by filling out a form, or to schedule a call. The use of a button on your website helps protect your email or information since it isn’t directly given on your website, it is linked instead. My personal favorite option is offering a way for someone to schedule a call — to fill out a form and find a spot on your calendar right away. I think it’s really useful for any kind of service provider.

Where to include contact information on your website

Contact Page

When someone is going to your website, they are looking at your product or service and wanting to build a relationship or connection with you, so you want to make sure you’re allowing that to happen in the most seamless way possible for them. My suggestion would be to have an easily accessible page on your website dedicated to informing the web visitor of how they can inquire further about working together or purchasing your product. Over the years we have been conditioned to look in the top right-hand corner of the website to find that “Contact” page, so I would always have a link to the Contact page in that location.

Website Footer

Including a link or navigation menu in the footer of your site that links your visitor back to your service pages and your contact page is always a great idea. If someone took the time to scroll through the entire page you want to have an easy place for them to take the next step and connect.

It’s also good to include social media handles and/or an email opt-in. I would sprinkle the email marketing subscription form or lead magnet throughout your site and through a couple of pop-up forms if possible. Providing a useful lead magnet helps to offer real value to your users and a natural way to stay connected with users through their inboxes.

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Cynthia Oswald Portrait of an artist

About Cynthia

In addition to creating surface design and fine art, I own and manage a boutique branding agency just outside of Phoenixville, Pennsylvania. When I’m not working you can find me chasing my little ones or dogs around our small home, enjoying a fire with my husband, reading, or riding my bike on the river trail near our home.

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Recent Posts

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