Curating your brand in meaningful ways by using the 80/20 rule
In today’s world, it is easy to get caught up in trying to do all the things, do them perfectly, or make them more complex than they need to be. What is hard to do, and something I have been really intentional about focusing on is to do less. Something I have found to be really beneficial for me to truly curate my brand in meaningful ways is by taking the time to reflect and figure out how to pare down my efforts and focus on the things that make the most impact.
I learned this strategy from one of my favorite books: Do Less by Kate Northrup. In this book, she explores the Pareto Principle — otherwise known as the 80/20 rule. In the exercise, she asks you to list out all of your biggest wins. Then next to it, she has you list out all of your biggest efforts — for business this could be marketing efforts, sales efforts, or any way you have put yourself out there to grow your business and move the needle forward. Once you have the lists side-by-side, draw a line from your biggest win to the effort that you put forth in order to make that win a possibility. By the end of the exercise, you should be able to see that out of all of your efforts, 20% of your efforts brought 80% of your results.
This exercise should help you see what is working best for you and what you can potentially eliminate or pare down on to give you some more time back in your business. How does this work with curating your brand? Instead of spending time doing all the things, spend time doing the things that are going to bring you the biggest impact with the time you have.
My top two were writing and relationship-building through in-person events.
In my business, this looks like writing blog posts, and most recently, being intentional about showing up on video as a form of a blog — vlogging. When I do a video, it is quick to transcribe and a lot faster to create blog content if I can get good at it.
In person events are something I absolutely love! It doesn’t feel like it requires as much effort to build key relationships when at in-person events. What stinks is I figured this out right at the beginning of the pandemic, so I had to start brainstorming how I could still authentically show up to build relationships without being in the same room as someone — the solution for me was the use of video.
What efforts are your biggest business wins connected to? As you’re gearing up to do impactful work with curating your brand you want to be thinking about how you can do it with less so you aren’t spending more time. Take a minute to do the exercise Kate Northrup suggests — jot down your biggest wins, line them up with the effort that you put forth in order to get that win & see where you should put most of your effort going forward.